Communication
Email Campaigns
Targeted campaigns to donor segments
Email Campaigns let you send targeted, personalized messages to specific donor segments. Use advanced filters to define your audience, personalize content with merge fields for donor names, giving history, and sponsorship details, and track open rates, click rates, and conversions to refine future campaigns.
The Problem
Sending the same generic email to your entire donor list results in low engagement, high unsubscribe rates, and missed opportunities to tailor your message to different donor segments.
The Solution
With HYS Email Campaigns, you target specific donor segments with personalized content and merge fields, then track performance to continuously improve your outreach.
How it works
Define your audience
Use saved filters or build a custom segment based on giving history, program, status, location, or any custom field.
Compose and personalize
Write your campaign using merge fields that automatically insert each donor's name, giving total, sponsored recipient name, and more.
Send and measure
Send immediately or schedule for later. Track opens, clicks, and conversions in real time to understand what resonates.