Track relationships beyond households.
Not all donor relationships fit neatly into a household. With Related Contacts, you can now connect donors to each other even if they don’t share the same household record.
What this means for you:
Flexible relationships: Link donors who are related—professionally, personally, or otherwise—without forcing them into the same household.
Clearer data: Separate household members from other meaningful relationships.
Better insights: Understand the networks and connections that influence giving.
This feature helps you capture the full picture of donor relationships so you can engage with them more strategically.
