HYS Fundraising
Nonprofit fundraising software built next to your CRM
Year-end appeals, Giving Tuesday drives, matching-gift pools, and recurring conversion, all next to your donor CRM.
HYS Fundraising runs year-end appeals, Giving Tuesday drives, memorial and honor gifts, and matching-gift campaigns inside the same platform managing your donor CRM. No separate fundraising tool, no siloed donor data, no manual reconciliation across platforms at year-end. Every campaign gift lands in the donor record, with tax receipts, recurring conversion prompts, and reporting already wired up. It's fundraising built the way nonprofits actually run fundraising.
3 lines
Of code to embed a campaign
Live
Real-time campaign dashboards
2.2%
Lowest Stripe rate
12-18%
Typical recurring conversion rate
Trusted by 400+ nonprofits
The Problem
Campaign tools like Classy, GiveButter, and Bonterra Fundraise make great-looking pages, but they live outside your donor database. Your annual appeal runs in one tool, your recurring giving in another, and reconciliation every January takes weeks of staff time. Donors who gave in a campaign never make it into the CRM cleanly, so next year they're treated like cold leads. You pay transaction fees on two platforms, and the data never lines up.
The Solution
Run every campaign inside HYS Fundraising. Branded campaign pages, match pools, honor and memorial gifts, embeddable forms, and real-time dashboards, all connected to the same donor CRM managing recurring giving, tax receipts, and stewardship. Every gift flows into the donor record automatically. Tax receipts are automatic. Recurring conversion prompts turn one-time givers into sustainers on the same page, without a second tool.
What you get with HYS Fundraising
Smart Embed / Elements SDK
Add sponsorships to any website in 3 lines of code
Recurring Donations
Reliable income for your mission
Automated Receipts
Tax receipts sent instantly, every time
Real-Time Dashboard
Live metrics at your fingertips
Custom Giving Levels
Define donation tiers that match your programs
Preset Amounts & Defaults
Guide donors to the right giving level
Email Campaigns
Targeted campaigns to donor segments
Brand Matching
Embeds that look like your site, not ours
Inside HYS Fundraising
Campaign pages that live inside your CRM
Spin up a campaign in ten minutes from a template, configure the goal, match pool, honor-gift flow, and custom giving levels, and embed it on your existing site with three lines of code, or share the hosted URL. Every gift lands in the donor record with full attribution to the campaign, so a donor who gave on Giving Tuesday is ready for the next ask without a CSV export.
Explore the feature →Match pools with live progress donors can see
Configure a match pool with a cap, an expiration date, and per-tier match rules. The campaign page shows live progress toward the match, with urgency messaging as the pool fills up. Match dollars apply automatically, matched gifts are flagged in reporting, and sponsors of the match see a dedicated thank-you flow with the total they helped unlock.
Explore the feature →One-time to recurring conversion, on the same page
The checkout flow prompts a one-time donor to upgrade to a small monthly gift with a single click. Typical upgrade rates sit in the 12-18% range for nonprofits with a strong match. The recurring commitment lands in HYS as a normal sustainer, with automated receipts, self-service management, and payment recovery, so the campaign doesn't just hit its goal, it compounds into next year's base.
Explore the feature →HYS Fundraising vs Classy vs GiveButter
| Capability | HYS | Classy | GiveButter |
|---|---|---|---|
| Campaign pages | Included | Included | Included |
| Match pools | Included | Included | Included |
| Honor / memorial gifts | Built in | Add-on | Included |
| Recurring conversion prompts | Included | Included | Included |
| Lives inside donor CRM | |||
| Data sync to CRM | Same platform | Zapier / export | Zapier / export |
| Tax receipts automatic | |||
| Stripe rate | 2.2% | 2.9%+ | 2.9%+ |
| Platform fee | Included | 5%+ platform fee | Optional tip |
| Year-end reconciliation | Automatic | Manual | Manual |
How it works
Spin up a campaign
Copy a template, set your goal and cover image, configure custom giving levels and match-pool rules. Branded campaign page ready in 10 minutes with brand colors, typography, and honor-gift flows.
Embed or share
Drop the campaign on your existing site with 3 lines of code, or share the hosted URL. Forms auto-resize and match your site design, and checkout keeps donors inside your brand experience.
Watch it in real time
Live dashboard shows gifts, donors, match progress, and recurring conversion rate as donations come in. Staff and board see the same numbers, no export required.
Follow up automatically
Thank-you emails trigger on gift. Tax receipts auto-generate. Recurring prompts convert one-time givers. Segmented stewardship sequences kick off for major gifts, first-time donors, and campaign supporters.
Who uses this
Year-end appeal manager
Run a December giving push with a match pool, honor gifts, and a Giving Tuesday surge, all on the same dashboard with real-time reconciliation. Cut end-of-year admin from weeks to a morning.
Annual gala fundraiser
Sell tickets, collect sponsorships, run a silent auction, and bill attendees from one campaign page integrated with the main donor CRM. Post-gala stewardship starts the same day.
Memorial or honor gift program
Dedicated gift pages with personalized thank-you notes to honorees, automated tax receipts, and clean reporting for donor relations. Family-member donors get tagged so next-year outreach is personal.
“It's completely changed how we approach our campaigns and automating our workflows. The app connects seamlessly with the tools we already use.”
, Eli House Mission
Coming in 2026
AI features on the HYS Fundraising roadmap
AI campaign copy drafts
Start every campaign with a solid draft: subject lines, email sequence, landing-page copy, and social posts, all informed by your prior year's winners and your donor segments.
Smart send-time optimization
Auto-send campaign emails at each donor's historical peak-engagement hour. Typically lifts open rates 12-20% vs a uniform send time.
Predictive match allocation
AI suggests match-pool tiers and cap sizes based on your prior campaigns and donor base, so you don't over- or under-size the match.
Donor ask-amount personalization
Suggested giving amounts adapt per donor based on giving history and predicted capacity. Personalized asks typically lift average gift 8-15%.
3 lines
Of code to embed a campaign page
Live
Real-time campaign dashboards
2.2%
Lowest Stripe rate for nonprofits
12-18%
Typical recurring conversion rate on upgrade prompts
Frequently asked questions
Ready to run nonprofit fundraising software built next to your crm on HYS?
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